viernes, 5 de marzo de 2010
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The power of creativity
My 10 advertising principles to understand why the creativity sells. By Francisco Palma
Agenda
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- 1. How to build a brand image
- 2. How to catch the attention from the beginning
- 3. The best advertising entertains
- 4. Keep it simple
- 5. How to be different
- 6. The best advertising is memorable
- 7. The best advertising is interesting
- 8. Your brand is the star
- 9. A good idea never ends
- 10. The best advertising is 360º
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Personal Details
- Francisco Palma
- franciscopalmaf@ yahoo.es
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Thanks to my colleagues from The British Council of Madrid...
María, Cristina, Yolanda, Angelines, Olga, Ana, Jose Carlos, Jesús, Luís Miguel, Sergio, David and Francisco.